A one sheet is a press release for your music as it exists at that time. A press kit is for publicity and promotional handouts to industry professionals, radio stations and record labels. They consists of an artists 8×10 promo shot, CD, and a one sheet. You should update your press kit as often as necessary, and tailor each one sheet to address a particular audience.
In music publicity and distribution, a one-sheet is exactly what the name implies: One sheet of paper, on which information is provided about the musician and/or a specific release which is being distributed. One-sheets often accompany a record or CD when it is being shipped to radio stations and music publications. A one-sheet is sometimes also referred to as a press sheet or a promo sheet.
You should update your press kit as often as necessary, and tailor each one sheet to address a particular audience.
One Sheet - 1 side 1
One Sheet - 2 sides 2
Promo shot 3
Complete Package 4
One sheet, 1 side only (1 redraw/3revisions) – $200
One sheet, front & back side (1 redraw/3revisions) – $240
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Depending on the purpose it serves, a one-sheet will often contain a variety of information about its subject. Often comprising both images and text, one-sheets typically serve as a way to introduce the unfamiliar reader to a particular artist. The name of the artist (and perhaps the title of the release) will appear prominently.